Fashion is a highly changeable phenomenon. What was trendy, so to speak, yesterday, is often considered a complete mismatch today.
Next on Edinburghka.
Following fashion trends can be challenging, and understanding them even more so.
But this is precisely why brands are created. A brand is not just a company that manufactures clothing, but also a “trendsetter.” It is through their collections that we learn about fresh fashion trends, current looks, cuts, and even colors.
Kestin is a well-known menswear brand based in Edinburgh. Its founder is the talented designer, Kestin Hea.
The primary idea behind the brand was to provide a fresh definition to modern Scottish design. This could only be achieved by combining innovation with tradition.
By incorporating elements of Scotland’s past into their creations, the brand has succeeded in crafting garments that are the perfect example of blending the past with the present.
Interestingly, this approach has been highly appreciated by many of the brand’s customers. Each new collection creates a real stir and captures the public’s attention.
However, like any other brand, Kestin has a fascinating story. Naturally, this story is closely connected to the founder of the brand, as only the creator can set the right tone and draw focused attention to their work.
In this sense, the brand was lucky to be founded by a truly creative personality. And creativity runs through generations, meaning that the brand is guaranteed to be full of amazing design ideas and solutions.
For anyone interested in the history of fashion and the development of modern brands, this article is a must-read. Inside, you’ll find details about the secrets to the brand’s success, as well as its values and core ideas.
Combination
According to Kestin himself, his brand combines many years of experience in the fashion industry with a strong desire to significantly improve everyday men’s clothing.
A True Example
Kestin has been passionate about fashion his entire life. And considering that his family members were also creative individuals, creativity runs in his blood.
When the future designer was a young boy, his true role model was his grandfather. He was a pub owner and a true gentleman.
Later, when Kestin started visiting public places himself, he became more and more aware of the power that brands hold.
In particular, he recalls how in the 1990s, everyone was buying branded t-shirts. This helped people feel more confident and establish their own style.
Education
According to the designer, he always knew what he wanted to do in life. Without hesitation, he made the decision to enroll in a design school and move to London, where he could work with some of the biggest brands.
During his studies, Kestin learned how to study vintage items, explored the history of clothing, its production, materials, functions, and more.
Dream
Kestin’s main dream was to create his own brand and unique, original collections.
This dream later led him back to Edinburgh, where he began to bring his vision to life.
The Main Idea
In addition, according to Kestin, his idea revolves around creating jobs, preserving and developing craft industries, and improving environmental impact. As a result, each of his projects is technological and functional. But they are all quite unusual. This is the uniqueness of his brand.
Photo: kestin.co