Jewellery is always in high demand, and it’s easy to see why—every woman wants to feel beautiful and truly shine. In this respect, it’s hard to find better helpers than jewellery.
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Furthermore, jewellery is undoubtedly one of the most wonderful and successful gift choices for women, which makes men frequent visitors to jewellery stores. After all, it’s always nice to spoil the ones we love.
However, as we all know, jewellery doesn’t simply appear on store shelves by magic. Someone has to create these items and, naturally, carefully design each piece.
In this regard, Edinburgh is truly a leader. The city is home to many brands that offer exclusive jewellery pieces. Each has its incredible story, connected closely to the lives and careers of the people behind the company.
Behind Bracken can rightfully be called one of the symbols of Edinburgh’s jewellery scene. The brand’s popularity is genuinely impressive, and the number of admirers continues to grow year after year.
The Beginning of the Story
Edinburgh-based brand Behind Bracken began its journey in 2017. Its founder, Ashley Lovie, set out to create jewellery that seamlessly blends into any look and is perfect for everyday wear.
Moreover, Ashley wanted the creation process of each piece to be meticulous and responsible. As a result, the brand produces small, limited batches, focusing on traditional jewellery-making techniques rather than mass production.
Style
Like every designer starting a business, Ashley had to decide on the themes and style that would set her products apart from others.
She settled on minimalism, skilfully combined with mythological symbolism and celestial motifs.
Therefore, it’s fair to say that each piece’s design is exceptionally well thought-out.
Craftsmanship Traditions
At first glance, one might assume Ashley chose an ultra-modern approach for her brand’s designs. However, when it comes to the actual jewellery-making process, the brand honours traditional craftsmanship. The jewellers use age-old, reliable techniques, including casting, forging, and stone setting. Importantly, this work is mainly done by hand, with minimal use of machinery.
An Important Detail
It’s worth noting separately that the stories of various Edinburgh brands reveal a common focus on sustainability. Many companies place environmental factors at the heart of their operations, striving to minimize their impact on nature and using materials that are safe for the environment.
Behind Bracken is no exception in this regard. From the very beginning, the brand emphasized minimizing plastic use. As you know, jewellery production involves more than just the pieces themselves—packaging, tags, and other details are integral to creating and selling these products.
Additionally, founder Ashley Lovie ensures her workshop runs entirely on renewable energy sources, using only environmentally safe chemicals when necessary. Jewellery making sometimes requires special substances to ensure the products have not only a beautiful appearance but also their main characteristic—preciousness.
You must agree that Ashley’s approach deserves respect. After all, the founder’s choices directly shape a brand’s entire philosophy, and Lovie has clearly chosen a thoughtful and highly relevant direction.
It’s also worth mentioning the brand’s packaging. Behind Bracken has developed custom boxes using specialized glue and cardboard, all entirely eco-friendly.
Thus, the company is undoubtedly one of Edinburgh’s most respectable brands. Besides offering quality products, it also provides customers with jewellery crafted under strict adherence to sustainable principles. In today’s challenging times, when our environment faces serious damage from human activities, this concept is especially significant.
Lastly, it’s important to highlight the passion that founder Ashley Lovie pours into her work. This is not an exaggeration—her commitment is evident in every detail, from design to creation. The fascinating symbolism she chose for her pieces reveals her romantic nature, something clearly felt in every model produced in the brand’s workshop.
Perhaps this is the real secret of this Edinburgh company’s success: only love can help conquer every height. As practice shows, one’s career is certainly no exception.