Designing clothes is not as easy as it may seem. If anything, it’s about more than just creativity; it’s about creating something truly extraordinary, especially when it comes to clothing.
Edinburghka tells you more.
In this respect, Edinburgh-based designer Alison Harm truly stands out. She creates pieces that leave no one indifferent. Her designs always carry a distinct concept and philosophy.
Beginning of an Extraordinary Journey
In 1992, Psychomoda opened its doors in Edinburgh. This place isn’t exactly a typical shop. More precisely, it’s a store—but an unusual one. Thanks to its founder, Alison Harm, it has developed a unique concept that truly sets it apart as one of a kind.
Alison is personally responsible for creating each item, infusing them with her remarkable talent and boldest ideas. Often, when designing a new piece, she prefers to reuse existing materials rather than buying new fabrics.
Rejecting traditions and ignoring conventional rules are perhaps the main principles guiding Alison’s work.
Alison’s Design Passion
Alison’s true passion as a designer lies in the handcrafted finishing of each piece. She takes immense pride in hand-finishing garments. Consequently, her designs are often one-of-a-kind.
A signature trait of Harm’s creations is the blending of minimalism, mythological symbolism, and celestial themes, carefully considered down to the smallest detail.
Going Against the Tide
Another distinctive feature of Alison’s philosophy is her active support for sustainability in fashion. Throughout her career, she’s strongly advocated for eco-friendly practices. The fashion industry is notorious for its negative environmental impact, contributing to vast waste, air, and water pollution, mainly due to chemicals and dyes used during fabric production.
Aware of these issues from the start, Alison consciously decided that her work would not harm the environment. As a result, her brand emphasizes eco-friendliness and minimal waste.
Furthermore, Alison ensures her workshop runs entirely on renewable energy and employs exclusively environmentally friendly chemicals whenever necessary.
This thoughtful approach by Alison deserves respect because the brand’s future direction largely depends on its founder. And in this case, Alison has undoubtedly chosen the right and relevant path.
Important Details
In addition to her environmental stance, Alison goes even further in her work, focusing on creating and selling uniquely eye-catching clothing that draws attention to the wearer.
According to the designer, there’s no sense in producing something ordinary. Fashion should highlight the wearer’s individuality and turn heads.
Alison also pays particular attention to packaging. She ensures the company’s signature boxes are produced using special glue and cardboard, completely eco-safe materials.
Thus, Alison Harm is truly a remarkable representative of Edinburgh’s designer community. Her bold ideas help clients stand out from the crowd.
The designer’s exceptional imagination and talent allow her to bring even costume designs to life. Interestingly, costume orders are quite common for her, and she creates each of them mostly by hand, upholding her strong ecological principles.
Alison’s designs serve as further proof that love and genuine passion are essential in achieving great success.