Edinburgh-based brand Behind Bracken<\/strong> began its journey in 2017. Its founder, Ashley Lovie<\/strong>, set out to create jewellery that seamlessly blends into any look and is perfect for everyday wear.<\/p>\n\n\n\nMoreover, Ashley wanted the creation process of each piece to be meticulous and responsible. As a result, the brand produces small, limited batches, focusing on traditional jewellery-making techniques rather than mass production.<\/p>\n\n\n\n
<\/span>Style<\/strong><\/span><\/h2>\n\n\n\nLike every designer starting a business, Ashley had to decide on the themes and style that would set her products apart from others.<\/p>\n\n\n\n
She settled on minimalism<\/strong>, skilfully combined with mythological symbolism and celestial motifs.<\/p>\n\n\n\nTherefore, it\u2019s fair to say that each piece\u2019s design is exceptionally well thought-out.<\/p>\n\n\n\n
<\/span>Craftsmanship Traditions<\/strong><\/span><\/h2>\n\n\n\nAt first glance, one might assume Ashley chose an ultra-modern approach for her brand\u2019s designs. However, when it comes to the actual jewellery-making process, the brand honours traditional craftsmanship. The jewellers use age-old, reliable techniques, including casting, forging, and stone setting. Importantly, this work is mainly done by hand, with minimal use of machinery.<\/p>\n\n\n\n
<\/span>An Important Detail<\/strong><\/span><\/h2>\n\n\n\nIt\u2019s worth noting separately that the stories of various Edinburgh brands reveal a common focus on sustainability. Many companies place environmental factors at the heart of their operations, striving to minimize their impact on nature and using materials that are safe for the environment.<\/p>\n\n\n\n
Behind Bracken<\/strong> is no exception in this regard. From the very beginning, the brand emphasized minimizing plastic use. As you know, jewellery production involves more than just the pieces themselves\u2014packaging, tags, and other details are integral to creating and selling these products.<\/p>\n\n\n\nAdditionally, founder Ashley Lovie ensures her workshop runs entirely on renewable energy sources, using only environmentally safe chemicals when necessary. Jewellery making sometimes requires special substances to ensure the products have not only a beautiful appearance but also their main characteristic\u2014preciousness.<\/p>\n\n\n\n
You must agree that Ashley\u2019s approach deserves respect. After all, the founder\u2019s choices directly shape a brand\u2019s entire philosophy, and Lovie has clearly chosen a thoughtful and highly relevant direction.<\/p>\n\n\n\n
It’s also worth mentioning the brand\u2019s packaging. Behind Bracken has developed custom boxes using specialized glue and cardboard, all entirely eco-friendly.<\/p>\n\n\n\nThus, the company is undoubtedly one of Edinburgh\u2019s most respectable brands. Besides offering quality products, it also provides customers with jewellery crafted under strict adherence to sustainable principles. In today\u2019s challenging times, when our environment faces serious damage from human activities, this concept is especially significant.<\/p>\n\n\n\n
Lastly, it\u2019s important to highlight the passion that founder Ashley Lovie pours into her work. This is not an exaggeration\u2014her commitment is evident in every detail, from design to creation. The fascinating symbolism she chose for her pieces reveals her romantic nature, something clearly felt in every model produced in the brand\u2019s workshop.<\/p>\n\n\n\n
Perhaps this is the real secret of this Edinburgh company\u2019s success: only love can help conquer every height. As practice shows, one\u2019s career is certainly no exception.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jewellery is always in high demand, and it\u2019s easy to see why\u2014every woman wants to feel beautiful and truly shine. In this respect, it\u2019s hard to find better helpers than jewellery. More on Edinburghka. Furthermore, jewellery is undoubtedly one of the most wonderful and successful gift choices for women, which makes men frequent visitors to […]<\/p>\n","protected":false},"author":414,"featured_media":3200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1036],"tags":[1719,1241,1739,1718,1717,1729,1740,1738,1724],"moimportance":[34,33],"motype":[1045],"moformat":[],"class_list":{"0":"post-3178","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-style-and-beauty","8":"tag-beauty","9":"tag-behind-bracken","10":"tag-behind-bracken-the-story-of-a-brand-whose-activities-are-based-on-love","11":"tag-designer","12":"tag-fashion","13":"tag-jewelry","14":"tag-jewelry-price","15":"tag-jewelry-to-choose","16":"tag-style","17":"moimportance-golovna-novina","18":"moimportance-retranslyacziya-v-agregatori","19":"motype-eternal"},"_links":{"self":[{"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/posts\/3178","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/users\/414"}],"replies":[{"embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/comments?post=3178"}],"version-history":[{"count":2,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/posts\/3178\/revisions"}],"predecessor-version":[{"id":3199,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/posts\/3178\/revisions\/3199"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/media\/3200"}],"wp:attachment":[{"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/media?parent=3178"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/categories?post=3178"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/tags?post=3178"},{"taxonomy":"moimportance","embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/moimportance?post=3178"},{"taxonomy":"motype","embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/motype?post=3178"},{"taxonomy":"moformat","embeddable":true,"href":"https:\/\/edinburghka.com\/en\/wp-json\/wp\/v2\/moformat?post=3178"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}